microLED display manufacturer unveils its new corporate identity
Category: Press Release
Jan 07, 2020
Plessey, an embedded technologies developer at the forefront of microLED technology for augmented and mixed reality (AR/MR) display applications unveils its new corporate identity.
Over the last 24 months, Plessey has established itself as a key player in the Augmented Reality industry, demonstrating leadership in the development of GaN-on-Silicon microLED technology. Drawing on over a decade of optoelectronics expertise, the evolution of the brand represents the company’s pivot away from IC semiconductors, to high-tech microLED displays, for consumer electronics.
The corporate identity changes were unveiled at the Consumer Electronics Show in Las Vegas on Tuesday 7th January, including the launch of a new corporate logo and website. The new company logo features an adapted device, representing the microLED displays which are produced on GaN-on-Silicon wafers at the company’s UK fabrication unit. The word ‘microLEDs’ followed by three coloured circles, also demonstrates the company’s commitment to its on-going development of native RGB microLED displays.
Mike Lee, President of Corporate and Business Development at Plessey, stated:
“The new corporate identity reflects both the evolution of the company as well as its vision for the future. The branding will further enable the company to stand out in the emerging microLED market whilst giving a clear outlook to our customers and stakeholders. A new milestone within our organisation has been reached and the rebrand is a testament to the confidence we have in the innovative and cutting-edge technology we are developing.”
Dr Keith Strickland, co-CEO and CTO at Plessey, said:
“The recent technology breakthroughs such as the development of the native red and green lights and achieving the world’s first GaN-on-Silicon monolithic full HD microLED bonded displays, would not be possible without the continual investments and highly-skilled workforce based at our Plymouth facility.”
The rebrand follows a highly successful year for Plessey, in the development of its microLED technology, which has received recognition from the electronics and display industry globally. As microLED technology drives forward, the company will continue to invest heavily in CAPEX and recruitment.
Plessey is an award-winning provider of full-field emissive microLED displays that combine very high-density RGB pixel arrays with high-performance CMOS backplanes to produce very high-brightness, low-power and high-frame-rate image sources for head-mounted displays (HMDs), and augmented reality (AR) and virtual reality (VR) systems. Plessey operates leading-edge 150mm and 200mm wafer processing facilities to undertake design, test and assembly of LED products, and a comprehensive suite of photonic characterization and applications laboratories. For more information, visit Plessey’s website, Twitter, Facebook and LinkedIn pages.
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